Wednesday, October 2, 2013

Imaginary virtue

The noble hero who renounces profit in the pursuit of humanitarian aims, a common theme in movies and television programs, stands in stark contrast to a reality in which the producers and distributors of these very same programs are motivated entirely by the pursuit of profit. The theme of altruism is one technical apparatus among many used in an industry which, like every other industry, has profit as its raison d'être. Advocates of motives higher than accumulation of mammon are always met with nodding assent to their noble principles, followed immediately by a return to a reality in which they have no place. We have effectively contained and neutralized the threat morality poses to the hegemony of commerce, by bringing it to life in a fictional world, hermetically isolated from a real world in which pursuit of profit is universal.

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