One can behold in capitalism a religion, that is to say, capitalism essentially serves to free us from the same worries, anguish, and disquiet for which so-called religion formerly provided the answer. ... Capitalism is presumably the first case of a blaming, rather than a repenting cult. ... An enormous feeling of guilt not itself knowing how to repent, grasps at the cult, not in order to repent for this guilt, but to make it universal, to hammer it into consciousness and finally and above all to include God himself in this guilt.Abrahamic religions demand we repent for our greed and selfishness and attempt to rule our lives based on nobler feelings we find in our souls. The cult of capitalism, on the other hand, intends to make greed and selfishness the new virtues. Mercy is a defect in the judge who must enforce mandatory minimum sentences for nonviolent crimes. Kindness is a defect in the employee whom it distracts from ruthlessly pursuing the advantage of his employer. What we once called noble sentiments are now forms of flakiness and irresponsibility. Our duty is no longer to God and the image of virtue He inspires in our souls. Our duty is to order our lives in accordance with the demands of the market. If repentance is called for, it is not we who must repent, but rather God must repent for allowing sentiments not conducive to economic efficiency to have so much influence in the souls of His creatures.
Walter Benjamin
When I insist on repenting for my greed and selfishness, I become a nuisance to the cult of capitalism, which intends these sentiments to be fuel for the engine of economic progress. Why shouldn't I join everyone else in degrading my mind into a machine for ruthlessly calculating and exploiting my own self-interest? Do I think I'm special? My refusal to be selfish, from the point of view of the cult of capitalism, is a form of selfishness.
The best way to assure ourselves greed and selfishness are acceptable is to look around us and see that everyone accepts them. Even a single dissenter threatens this system for transforming universal guilt into universal innocence.
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